About 3 weeks ago I posted my thoughts on the new “Smart Choices” label. You can find that post here. Today I was directed to this online petition by Kim of Gluten Free is Life. Thanks Kim for the heads up!
Posted on the CREDO Action website is more information on the Smart Choices label. They also have begun an online petition which you can view and sign here. Take this opportunity to educate yourself on what this program entails, and then make a decision based on your own beliefs. Do not accept any viewpoint, whether from me or another, without doing your own due diligence and making your own judgment call.
Article from CREDO Action site:
Need another example that the food industry can’t regulate itself?
How about an industry sponsored health label that declares Froot Loops, Apple Jacks, Cocoa Puffs, Frosted Flakes and Lucky Charms to be a “Smart Choice”? That’s the thrust of the new “Smart Choices” label, and it’s no accident that it has turned out this way. Though many healthy foods are indeed eligible, the overall structure of the program — with its industry-backed board-members, its burdensome application process and its relatively high fees — appeals to giant packaged food companies at the expense of unprocessed, unbranded foods like fruits and vegetables.
USDA guidelines warn extensively about the need to avoid consumption of added sugars from breakfast cereals, yet the Smart Choices board explicitly defined the label so that sugary breakfast cereals could qualify. That’s not really a sign that the label’s main concern is consumers’ health.
The American Dietetic Association and the American Diabetes Association have already walked away from the Smart Choices initiative, but food companies are maintaining their commitment to it. Meanwhile, in response to the program’s questionable decisions, the FDA has announced its intention to study front-of-package health labels and possibly develop its own, a process which, unfortunately, could take years to complete.
Please join with CREDO and sign this petition demanding that the group responsible for oversight of the Smart Choices label make immediate changes to the program including:
1. Disqualifying sugary breakfast cereals;
2. Allowing all fruits and vegetables without additives to carry the Smart Choices label through a simplified, no-fee application process; and
3. Diversivying the Smart Choices board to include broader food industry and public represntation and to allow for direct FDA input.
Read everything, think it over, make your decision. Then take action.
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